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Having keywords is not enough — know where and how to place them in your resume
Learn to insert keywords naturally and strategically in each section of your resume to maximize ATS compatibility.
You've already extracted keywords from the job posting and learned about layout. Now you need to 'plant them' in the resume effectively. The challenge: use keywords naturally, without seeming forced, and in a way that's coherent with your trajectory.
Title or headline / professional summary
At the top of the resume, insert the job title or corresponding term (e.g., 'Digital Marketing Analyst') to reinforce alignment. In the professional summary (2–4 lines), include some of the strongest keywords from the job posting, naturally, highlighting your value.
Exemplo:
Digital Marketing Analyst with 5 years of experience in Google Ads and Facebook Ads campaigns, specialist in SEO and metrics analysis (CTR, ROI). Proficient in Google Analytics and marketing automation tools.
Skills / competencies section
List technical skills and soft skills corresponding to the job posting. Use exact terms from the job description, if you really master them. You can group by category (e.g., 'Tools and technologies', 'Interpersonal competencies'). Avoid just a 'block of words'; associate with experience when possible.
Technical Skills
Python, Java, SQL, React, Docker
Tools
Jira, Git, AWS, Google Analytics
Soft Skills
Leadership, Communication, Problem-solving
Professional experience
In each experience item, rewrite your duties or results incorporating keywords. Whenever possible, demonstrate quantifiable results (numbers, percentages). Use the exact same term from the job posting.
❌ Antes:
Managed team tasks
✅ Depois:
Managed agile projects using Scrum, coordinating team of 8 people and delivering 15+ sprints on time
❌ Antes:
Worked with online sales
✅ Depois:
Implemented e-commerce strategies that increased conversions by 35% using Google Analytics and A/B testing
Education, certifications, and courses
If the job posting requires or values a specific certification or course, put exactly its name. Use the same term from the job description. Even for complementary courses or workshops, if related, include them.
Other possible locations
If there's a 'Relevant projects' section, use it there if applicable. In the space for 'Summary of qualifications' or 'Highlights', repeat the strongest keywords. Avoid repeating the same term too much — the ATS generally considers multiple instances, but exaggerating can seem artificial.
Conclusion
The strategic insertion of keywords — in the title, summary, skills, and professional history — makes your resume more compatible with the job posting and with the ATS. Avoid excesses: the document needs to be fluid, credible, and readable by humans too.